The outrage is immense, Elon Musk is interfering everywhere. He has already helped Trump to victory and now he wants the AfD to be a mayor force in German politics. He increasingly offers fascists, racists and haters a platform and a mouthpiece.
But does he? No. Because even if X has indeed degenerated into a brown swamp of negative and conspiratorial cacophony, no one would actually be interested in it. Because very few citizens have an account there or read the nonsense that the outraged post every second.
No, it is the media, the ostracized, woke media, that pays attention to every twitch of a brain-dead commentator and increases their reach. You just have to scream loud and absurd enough at X and it will be picked up, commented on and spread by the media.
That's how Trump won. While some are presenting government programs, he's talking about Haitians eating cats. You can guess three times what gets reported more and what people talk about.
In a media system that relies on clicks, where every advertising franc has to be fought hard for with Google and Facebook, and where every second globally has to be fought for attention, there is no longer any room for classification, no room for reason, no time for selection, what is important and what is just loud but actually completely stupid.
It is this combination – the loss of subscription and advertising revenue and the focus on real-time shouting on Twitter instead of observing and describing the important events in business and politics – that is deadly for the traditional media system and extremely dangerous for Western civilization.
If you can't whip out a smartphone notification, you won't generate clicks, and if you don't generate clicks, you won't make any money. And everyone is afraid: journalists and media houses. Fear of becoming irrelevant, fear of losing their job, which has already lost a lot of prestige. Who, who still has all their senses, wants to become a journalist when editorial offices are being cut and it is a thousand times more lucrative to build up followers instead of writing for a leading medium.
It is the media themselves who are digging their own grave. One gets the feeling that they could just collectively ignore Twitter, and nobody is telling government agencies and politicians to use the platform. And there are alternatives: Bluesky or you can just do a press release like they used to when there was something to say.
But no, you tweet and read and write about every idiot, no matter how stupid, as long as it's loud and generates clicks. This is how you promote the very people you are outraged about, how they get attention and gradually take power. The media, which likes to see itself as a moral judge, is in fact its own executioner.
Or as Hailey Welch would say: “hawk tuah, spit on that thang”
Sincerely yours,
Panaman